Leading development from within The Rodale Institute® for www.NewFarm.org are Anthony Rodale, chairman and John Haberern, president.

Chris Hill, executive editor – former editor of newspapers, books, newsletters and web sites; urban heirloom gardener.

Greg Bowman, on-line editor – formerly with New Farm® magazine, writer and ag editor of daily newspapers and how-to books on cover crops and weed control.

Cara Hungerford, assistant editor – Indiana-born and trained writer and editor.

Amanda Kimble-Evans, assistant editor – organic lifestyle editing and writing, now handling projects and multiple roles.

Amadou Makhtar Diop, technical director and coordinator – of the Newfarm.org

Senegal – many years of ag research and project leadership on many continents, heading up new information approach in his native land.

Mayumi Sakaoka, translator – East-West liaison in language and vision, assists Shumei Natural Agriculture staff in developing a Japanese version of the site.